It is one of the innovative topic on online advertising community where web surfers are bound to see the Ads extended by the advertisers which gives them an impact about the product by showing more versions of a particular product/service every time they visit some bookmarked sites from their system and IP. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Whether you’ve ever noticed or not, you’ve most likely been on the ‘retargeting end’ of one of these behavioral based campaigns, but don’t feel bad, it’s nothing too personal (and it’s only becoming more and more popular).