DMEXCO 2026 (23-24 Sept, Cologne): What Digital Marketers and Affiliates Need to Know
DMEXCO 2026 runs on 23-24 September 2026 at Koelnmesse in Cologne, Germany. If you work anywhere near digital advertising, affiliate marketing or programmatic media, it is one of the few European dates worth blocking off early.
Dates, venue and the basics
- When: 23-24 September 2026 (Wed-Thu)
- Where: Koelnmesse, Cologne, Germany
- Format: Two days of expo halls, conference stages and hallway dealmaking
Why DMEXCO matters for media and affiliate teams
DMEXCO is not a niche affiliate show; it is where the whole digital economy turns up at once: brands, agencies, ad-tech platforms, publishers and networks. For a performance or affiliate team that means meeting advertisers, DSP/SSP partners and tracking vendors in the same two days, instead of chasing them across five smaller events.
Who should go
Affiliate and performance marketers, media buyers, programmatic and ad-tech teams, publishers hunting advertiser deals, and anyone building partnerships across the European market.
What to expect on the agenda
Recent editions leaned hard into AI in advertising, retail media, the move beyond third-party cookies, and commerce. Expect the 2026 programme to stay on those themes, with big-brand keynotes and platform product announcements.
Planning tips
Hotels near Koelnmesse sell out fast for DMEXCO week, so book early. Buy passes through the official site, build your must-meet list before you land, and keep the second afternoon lighter for follow-ups.
FAQ
When is DMEXCO 2026? 23-24 September 2026.
Where is it held? Koelnmesse, Cologne, Germany.
Is it relevant for affiliate marketers? Yes. Advertisers, networks and ad-tech partners all attend, which makes it strong for partnership and performance deals.
Planning your 2026 event calendar? Ad2Click Media tracks the major global digital media, affiliate and programmatic events. Talk to us about partnering on campaigns around them.